{"id":10358,"date":"2018-02-22T15:11:14","date_gmt":"2018-02-22T15:11:14","guid":{"rendered":"http:\/\/www.synthax.co.uk\/latest\/?p=10358"},"modified":"2018-03-12T11:21:02","modified_gmt":"2018-03-12T11:21:02","slug":"ferrofish-a32-grammys-2018","status":"publish","type":"post","link":"https:\/\/www.synthax.co.uk\/latest\/2018\/02\/22\/ferrofish-a32-grammys-2018\/","title":{"rendered":"Ferrofish A32 Converter Is A Star Performer At The Grammy Awards 2018"},"content":{"rendered":"<h3>\n\t<img decoding=\"async\" loading=\"lazy\" alt=\"Ferrofish A32 Converter - Grammy Awards 2018 - Synthax Audio UK\" class=\"alignright size-full wp-image-10365\" height=\"189\" src=\"https:\/\/www.synthax.co.uk\/latest\/wp-content\/uploads\/2018\/02\/Ferrofish-A32-Converter-Grammy-Awards-2018-Synthax-Audio-UK.png\" width=\"300\" srcset=\"https:\/\/www.synthax.co.uk\/latest\/wp-content\/uploads\/2018\/02\/Ferrofish-A32-Converter-Grammy-Awards-2018-Synthax-Audio-UK.png 460w, https:\/\/www.synthax.co.uk\/latest\/wp-content\/uploads\/2018\/02\/Ferrofish-A32-Converter-Grammy-Awards-2018-Synthax-Audio-UK-300x189.png 300w, https:\/\/www.synthax.co.uk\/latest\/wp-content\/uploads\/2018\/02\/Ferrofish-A32-Converter-Grammy-Awards-2018-Synthax-Audio-UK-150x95.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Ferrofish A32 powers the live performances at this year&#39;s Grammys<br \/>\n<\/h3>\n<p>\n\t<span style=\"font-size: 14px;\">On January 28th 2018, an estimated 20 million TV viewers tuned in from around the world to watch the 60th annual Grammy Awards. The <a href=\"https:\/\/www.synthax.co.uk\/ferrofish\/ferrofish-ad-da-converters\/ferrofish-a32\/\" title=\"Ferrofish A32 - Overview\">Ferrofish A32 AD\/DA Converter<\/a> played a major role on the night, which included performances from the likes of Kendrick Lamar, Gary Clark, Jr., Lady Gaga, Kesha, and this year&#39;s big winner Bruno Mars, who picked up a total of six Grammys including Song of the Year (&ldquo;That&rsquo;s what I like&rdquo;) and Album of the Year (&ldquo;24K Magic&rdquo;). <\/span>\n<\/p>\n<p>\n\t<span style=\"font-size:14px;\">The Ferrofish A32 was selected by&nbsp;Digital Source Mixer Anthony Lalumia, who was impressed by the high channel-count, comprehensive front-panel controls and metering, and Ferrofish&#39;s reputation for reliability in a live performance environment. Fed from ProTools via a MADI auto-switcher, and with both coaxial and optical MADI streams providing redundancy, the Ferrofish A32&#39;s analogue outputs were then split to five different consoles, with five engineers mixing at different positions in the show.<\/span>\n<\/p>\n<p>\n\t&nbsp;\n<\/p>\n<h3 style=\"text-align: center;\">\n\t&quot;The A32&#39;s AD\/DA conversion is really transparent&#8230;<br \/>\n\t&#8230;There is no colouration whatsoever, and that&rsquo;s a huge deal for me.&quot;<br \/>\n<\/h3>\n<p>\n\t&nbsp;\n<\/p>\n<p>\n\t<span style=\"font-size:14px;\">&quot;The A32 is the final step in the chain, which means it&#39;s constantly passing audio,&quot; explains Lalumia, an experienced awards show engineer who also worked on the MTV Video Music Awards. &quot;With so much going on, it&#39;s something I shouldn&#39;t have to think about. I just need it to work 10 times out of 10. During the Grammys, the A32 was seamless. Reliability is a huge factor for me, and I knew I could rely on the A32 converter.&quot;<\/span>\n<\/p>\n<p>\n\t&nbsp;\n<\/p>\n<h4 style=\"text-align: center;\">\n\tWatch Our Ferrofish A32 Overview Video<br \/>\n<\/h4>\n<p style=\"text-align: center;\">\n\t<iframe loading=\"lazy\" allowfullscreen=\"allowfullscreen\" frameborder=\"0\" height=\"394\" src=\"https:\/\/www.youtube.com\/embed\/UKH0SUz4zR0\" width=\"700\"><\/iframe>\n<\/p>\n<p style=\"text-align: center;\">\n\tSee more videos at <a href=\"http:\/\/www.youtube.com\/user\/synthaxtv?sub_confirmation=1\" rel=\"noopener\" target=\"_blank\">Synthax TV<\/a>\n<\/p>\n<p>&nbsp;<\/p>\n<p>\n\t<a href=\"https:\/\/www.synthax.co.uk\/latest\/wp-content\/uploads\/2018\/02\/Ferrofish-A32-Anthony-Lalumia-Grammys-2018.jpeg\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" alt=\"Ferrofish A32 - Anthony Lalumia - Grammys 2018\" class=\"alignleft size-full wp-image-10640\" height=\"235\" src=\"https:\/\/www.synthax.co.uk\/latest\/wp-content\/uploads\/2018\/02\/Ferrofish-A32-Anthony-Lalumia-Grammys-2018.jpeg\" width=\"300\" srcset=\"https:\/\/www.synthax.co.uk\/latest\/wp-content\/uploads\/2018\/02\/Ferrofish-A32-Anthony-Lalumia-Grammys-2018.jpeg 1200w, https:\/\/www.synthax.co.uk\/latest\/wp-content\/uploads\/2018\/02\/Ferrofish-A32-Anthony-Lalumia-Grammys-2018-300x236.jpeg 300w, https:\/\/www.synthax.co.uk\/latest\/wp-content\/uploads\/2018\/02\/Ferrofish-A32-Anthony-Lalumia-Grammys-2018-768x603.jpeg 768w, https:\/\/www.synthax.co.uk\/latest\/wp-content\/uploads\/2018\/02\/Ferrofish-A32-Anthony-Lalumia-Grammys-2018-1024x804.jpeg 1024w, https:\/\/www.synthax.co.uk\/latest\/wp-content\/uploads\/2018\/02\/Ferrofish-A32-Anthony-Lalumia-Grammys-2018-150x118.jpeg 150w, https:\/\/www.synthax.co.uk\/latest\/wp-content\/uploads\/2018\/02\/Ferrofish-A32-Anthony-Lalumia-Grammys-2018-500x393.jpeg 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n<\/p>\n<p>&nbsp;<\/p>\n<p>\n\t<span style=\"font-size: 14px;\">Each performance made use of the same playback system, ensuring consistent high-quality sound throughout the show and keeping setup times between performers to a minimum. With nearly 20 live performances to manage during this year&#39;s Grammys, Lalumia was responsible for compiling the musical acts&#39; individual tracks, so they could be played back from a single system. <\/span>\n<\/p>\n<p>\n\t<span style=\"font-size: 14px;\">&quot;A lot of the work is on the front end, because we&rsquo;re having to compile all of that and be in communication with many different people. New files are coming in throughout rehearsals, and it&#39;s our job to put them together and be sure they are the correct format for the show,&quot; Lalumia says. <\/span>\n<\/p>\n<p>\n\t<span style=\"font-size: 14px;\">&quot;It&#39;s a high-pressure job, so I need my rigs to be fully redundant. Since the A32 is ultimately the last point before all the tracks are sent out, it&#39;s a pretty critical piece that has to sound totally transparent for me &mdash; and the A32 delivers each time.&quot;<\/span>\n<\/p>\n<p>\n\t&nbsp;\n<\/p>\n<p>\n\t&nbsp;\n<\/p>\n<h3 style=\"text-align: center;\">\n\t&quot;It&#39;s a high-pressure job so I need my rigs to be fully redundant&#8230;<br \/>\n\t&#8230;the A32 delivers each time.&quot;<br \/>\n<\/h3>\n<p>\n\t&nbsp;\n<\/p>\n<p>\n\t<span style=\"font-size: 14px;\">&quot;We are dealing with on-air performances and backing tracks that we are getting from many different sources. The A32&#39;s AD\/DA conversion is really transparent &#8211; literally what I play out of my systems into that machine is exactly what comes out. There is no colouration whatsoever, and that&rsquo;s a huge deal for me. I didn&#39;t have a lot of space in my world during the Grammys, so to have a really small form factor in my systems was a huge selling point for me too. Having 32 inputs or outputs with conversion to MADI or any format I need in a single-rack space is a big plus.&quot;<\/span>\n<\/p>\n<p>\n\t&nbsp;\n<\/p>\n<p>\n\t<a href=\"https:\/\/www.synthax.co.uk\/latest\/wp-content\/uploads\/2016\/03\/Ferrofish-A32-Synthax-Audio-UK-1.jpg\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" alt=\"Ferrofish A32 - Synthax Audio UK\" class=\"aligncenter wp-image-4648 \" height=\"178\" src=\"https:\/\/www.synthax.co.uk\/latest\/wp-content\/uploads\/2016\/03\/Ferrofish-A32-Synthax-Audio-UK-1.jpg\" width=\"751\" srcset=\"https:\/\/www.synthax.co.uk\/latest\/wp-content\/uploads\/2016\/03\/Ferrofish-A32-Synthax-Audio-UK-1.jpg 1000w, https:\/\/www.synthax.co.uk\/latest\/wp-content\/uploads\/2016\/03\/Ferrofish-A32-Synthax-Audio-UK-1-300x71.jpg 300w, https:\/\/www.synthax.co.uk\/latest\/wp-content\/uploads\/2016\/03\/Ferrofish-A32-Synthax-Audio-UK-1-768x182.jpg 768w\" sizes=\"(max-width: 751px) 100vw, 751px\" \/><\/a>\n<\/p>\n<p style=\"text-align: center;\">\n\t<em>The <a href=\"https:\/\/www.synthax.co.uk\/ferrofish\/ferrofish-ad-da-converters\/ferrofish-a32\/\" rel=\"noopener\" target=\"_blank\">Ferrofish A32<\/a> features 32 analogue I\/O, 4x ADAT I\/O, plus MADI I\/O on optical and coaxial BNC connections.<\/em>\n<\/p>\n<p>\n\t&nbsp;\n<\/p>\n<h4>\n\t<a href=\"https:\/\/www.synthax.co.uk\/latest\/wp-content\/uploads\/2018\/02\/Ferrofish-A32-Grammys-2018-Synthax-Audio-UK.jpeg\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" alt=\"Ferrofish A32 - Grammys 2018 - Synthax Audio UK\" class=\"alignright size-full wp-image-10641\" height=\"225\" src=\"https:\/\/www.synthax.co.uk\/latest\/wp-content\/uploads\/2018\/02\/Ferrofish-A32-Grammys-2018-Synthax-Audio-UK.jpeg\" width=\"300\" srcset=\"https:\/\/www.synthax.co.uk\/latest\/wp-content\/uploads\/2018\/02\/Ferrofish-A32-Grammys-2018-Synthax-Audio-UK.jpeg 1200w, https:\/\/www.synthax.co.uk\/latest\/wp-content\/uploads\/2018\/02\/Ferrofish-A32-Grammys-2018-Synthax-Audio-UK-300x225.jpeg 300w, https:\/\/www.synthax.co.uk\/latest\/wp-content\/uploads\/2018\/02\/Ferrofish-A32-Grammys-2018-Synthax-Audio-UK-768x576.jpeg 768w, https:\/\/www.synthax.co.uk\/latest\/wp-content\/uploads\/2018\/02\/Ferrofish-A32-Grammys-2018-Synthax-Audio-UK-1024x768.jpeg 1024w, https:\/\/www.synthax.co.uk\/latest\/wp-content\/uploads\/2018\/02\/Ferrofish-A32-Grammys-2018-Synthax-Audio-UK-150x113.jpeg 150w, https:\/\/www.synthax.co.uk\/latest\/wp-content\/uploads\/2018\/02\/Ferrofish-A32-Grammys-2018-Synthax-Audio-UK-500x375.jpeg 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Front panel control<br \/>\n<\/h4>\n<p>\n\t<span style=\"font-size: 14px;\">The Ferrofish A32 also features comprehensive displays on its front panel, with level metering for all 64 channels visible at any time from the 4x colour TFT displays. Dual-redundant power supplies provide an additional level of security for recording, live and broadcast.<\/span>\n<\/p>\n<p>\n\t<span style=\"font-size: 14px;\">&quot;The Ferrofish A32&#39;s visual feedback of all the inputs and outputs is more <\/span><span style=\"font-size: 14px;\">in depth<\/span><span style=\"font-size: 14px;\"> than any other converter on the market&quot; commented Lalumia. &quot;Being able to monitor directly from the face of the unit gives me the confidence that the outputs are going to the correct places. <\/span><span style=\"font-size: 14px;\">I&#39;ll typically power one of the power supplies <\/span><span style=\"font-size: 14px;\">off<\/span><span style=\"font-size: 14px;\"> a UPS battery back up and the second one from separate AC power. The dual supply on the A32 gives you the confidence that even if the UPS fails, you&#39;ll have that second power supply plugged into AC power, which is paramount.&quot;<\/span>\n<\/p>\n<p>\n\t<a href=\"https:\/\/www.synthax.co.uk\/ferrofish\/ferrofish-ad-da-converters\/ferrofish-a32\/\" title=\"Ferrofish A32 - Overview\"><span style=\"font-size: 14px;\">Find out more about the Ferrofish A32<\/span><\/a>\n<\/p>\n<p>\n\t&nbsp;\n<\/p>\n<hr \/>\n<p>\n\t<span style=\"font-size: 14px;\"><a class=\"fancybox image\" href=\"https:\/\/www.synthax.co.uk\/latest\/wp-content\/uploads\/2017\/02\/Ferrofish-Logo.jpg\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" loading=\"lazy\" alt=\"Ferrofish-Logo\" class=\"alignleft size-full wp-image-6824\" height=\"50\" sizes=\"(max-width: 201px) 100vw, 201px\" src=\"https:\/\/www.synthax.co.uk\/latest\/wp-content\/uploads\/2017\/02\/Ferrofish-Logo.jpg\" srcset=\"https:\/\/www.synthax.co.uk\/latest\/wp-content\/uploads\/2017\/02\/Ferrofish-Logo.jpg 3000w, https:\/\/www.synthax.co.uk\/latest\/wp-content\/uploads\/2017\/02\/Ferrofish-Logo-300x74.jpg 300w, https:\/\/www.synthax.co.uk\/latest\/wp-content\/uploads\/2017\/02\/Ferrofish-Logo-768x189.jpg 768w, https:\/\/www.synthax.co.uk\/latest\/wp-content\/uploads\/2017\/02\/Ferrofish-Logo-1024x252.jpg 1024w\" width=\"201\" \/><\/a>If you&#39;d like to know more about the pro audio solutions manufactured by Ferrofish, give us a call on <a style=\"color: #00569a;\">01727 821 870<\/a> to speak to one of our team or to arrange a demo.<br \/>\n\tYou can also <a href=\"https:\/\/www.synthax.co.uk\/contact-us\/\" title=\"Get in contact with Synthax Audio UK\">contact us here<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ferrofish A32 powers the live performances at this year&#39;s Grammys On January 28th 2018, an estimated 20 million TV viewers tuned in from around the world to watch the 60th annual Grammy Awards. The Ferrofish A32 AD\/DA Converter played a major role on the night, which included performances from the likes of Kendrick Lamar, Gary&hellip;<\/p>\n","protected":false},"author":3,"featured_media":10365,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[4,494],"tags":[1120,791,1213,552,260,597,686,216,368,627,664,635],"_links":{"self":[{"href":"https:\/\/www.synthax.co.uk\/latest\/wp-json\/wp\/v2\/posts\/10358"}],"collection":[{"href":"https:\/\/www.synthax.co.uk\/latest\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.synthax.co.uk\/latest\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.synthax.co.uk\/latest\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.synthax.co.uk\/latest\/wp-json\/wp\/v2\/comments?post=10358"}],"version-history":[{"count":69,"href":"https:\/\/www.synthax.co.uk\/latest\/wp-json\/wp\/v2\/posts\/10358\/revisions"}],"predecessor-version":[{"id":10531,"href":"https:\/\/www.synthax.co.uk\/latest\/wp-json\/wp\/v2\/posts\/10358\/revisions\/10531"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.synthax.co.uk\/latest\/wp-json\/wp\/v2\/media\/10365"}],"wp:attachment":[{"href":"https:\/\/www.synthax.co.uk\/latest\/wp-json\/wp\/v2\/media?parent=10358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.synthax.co.uk\/latest\/wp-json\/wp\/v2\/categories?post=10358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.synthax.co.uk\/latest\/wp-json\/wp\/v2\/tags?post=10358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}